Opal
Summary
A motion language for an eyewear label, from logo to store screens.
Discipline
Motion Systems
Services
Motion · Campaign · Retail screens
Year
2024
Opal sells frames in forty stores. Each store had its own screens and its own idea of what the brand looked like in motion.
We wrote rules for how the brand moves: how fast, how far, and when to stay still.
One toolkit now drives the logo, the campaign films and every screen in store.
Tell us what you are building. We reply within two working days.